https://www.mediaed.org Big Bucks, Big Pharma pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry’s marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising… Continue reading Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs
Tag: Industry
Future of the Pharmaceutical Industry – keynote conference speaker on health trends
https://www.globalchange.com Future trends in the pharmaceutical industry. Lack of innovation in pharma companies and empty product pipeline. Generic competition and product recalls. Drug development and novel substances. Large molecule and small molecule therapeutics. Risk profiles and clinical trials. Side effects, gene profile typing and pharmacogenomics. Health care, wellness, enhanced performance and lifestyle drugs. Patent expiry… Continue reading Future of the Pharmaceutical Industry – keynote conference speaker on health trends